And as a special tribute the cars taking part will carry a facsimile of Henry Surtees helmet as a tribute to the young driver who was tragically killed in an accident at Brands Hatch earlier in the year.
Organiser of the run Rob Bellinger said: “The event is very much about raising money for young people these days. We wanted to pay tribute to a young driver who was an up and coming star and who showed young people what was possible.”
The run, which has raised over £400,000 for charity since it was re-created, celebrates the centenary of the birth of Albert R “Cubby” Brocolli and Aston Martin Lagonda who supply the cars to Britain’s most famous secret agent.
Starting on the banking at Brooklands Museum, the home of British motor sport where many records were set, another record will be broken when the first British electric sports car ever to take part in the Beaujolais Run the Ginetta G50EV leads off the 70 competitors.
The car will be driven by Jo Willacy, Eurotunnel’s sports car loving Shuttle Services Director.
Starting on the banking at Brooklands the home of British motor sport where many records were set another record will be broken when the first British built electric sports car ever to appear at the historic circuit, the Ginetta G50 leads off the 40 competing cars.
After the first day’s hard driving Champagne Taittinger will welcome teams to their historic Caves in Reims.
Day Two will see the competitors undertake the navigational shoot out at the heart of The Burlington Beaujolais Run. This year’s route will once again encompass cryptic checkpoints, with the challenge being to cover the course in the shortest distance. GT1 will be a maps only class. GT2 allows any form of navigational tool. Alternatively some participants may choose to take up the ‘Lifestyle’ category, a first for the ‘Run, which enables them to take part ‘just for fun’.
Competitors are encouraged to wear fancy dress on this day and there can be only one fancy dress theme that will fit for the day of the navigational trial. ‘The Life and Times of James Bond’ – how competitors spin the theme is up to them.
After a hard day’s competition covering 6.5 – 7.5 hrs on the road, teams will reach parque ferme to the North of Macon. In celebration of 150 years of Louis Jadot, teams will be wined and dined in true French style high on the Côte de Brouilly, amongst the vines, at Château des Ravatys. Teams will be received by Baron Guillaume de Curières de Castelnau, winemaker of Louis Jadot’s renowned Château des Jacques. An ex-commandant of the 4th Cuirassiers tank regiment of the French cavalry, Guillaume, a master winemaker, will take all teams on a fascinating journey of the wines of his region; one of the most prized domains in Beaujolais.
Following a birthday party to remember, teams will then make their way to join local vignerons for the midnight release of the 2009 harvest.The traditional Beaujolais Release Fete culminates in a procession of people carrying aloft lit vine clippings as well as a firework display into the early hours. Once again, the wine will flow for free and freely!
A more leisurely morning greets all teams on day three. Having breakfasted and collected pre-ordered wine, teams will make their way north to Reims, to arrive by 1600hrs. A spectacular location will be the setting for a very special black tie prize-giving dinner in unique surroundings. Champagne Taittinger will be pulling out the corks to ensure the teams have a night they won’t forget! A very special motor racing guest will join them.
Friday morning, teams will visit the Gueux circuit and drive the famous start finish straight to pay tribute to the great and good that once drove this Formula One circuit. Teams will then return to Blighty at their own pace for a late afternoon crossing via Eurotunnel.
This year’s Aston Martin and Bond theme mean that competitors will receive a “Top Secret” file of clues which is recognised as being one of the most fun navigational events held anywhere in the World.
“The whole point is that the participants have to bring back the new Beaujolais,” said Rob Bellinger the organiser of the event but while they are doing it raise a significant amount of money for charity.”
The charities benefiting this year are CLIC Sargent, which looks after children with Cancer and Leaukemia and the Richard Burns Foundation, which also looks after those who suffer from cancer.
Participants from all over the UK will arrive at Brooklands on Monday night and given an “intelligence briefing,” at a Bond evening to be held at the Brooklands clubhouse.
“Once again participants are going to have a fantastic money can’t buy experience,” said Bellinger,” from surprises from Aston Martin to meeting Justin Llewellyn the son of Desmond Llewellyn Q in the most iconic of the Bond movies
He added: “ Perhaps the most important announcement of The Beaujolais Run 2009 is this year’s title sponsor. Burlington is nestled within Falke, one of the leading brands in the fashion industry.
Established in 1895, this family business is now managed in its fourth generation by Franz-Peter Falke and Paul Falke, the great grandsons of the company’s founder Franz Falke-Rohen.
The company is represented in Europe with 148 outlets and 55 own stores across the world. July 2009 saw the launch of the first Burlington UK showroom. Prior to this the brand was available exclusively in prestigious retail emporiums such as Harrods, Selfridges, Peter Jones and House of Fraser where it continues to be available.
Bellinger added: “ The Burlington Beaujolais Run is excited to announce a special celebration to mark the centenary of Albert R. Cubby Broccoli’s birth – the driving force behind bringing James Bond to the big screen.”
To celebrate this legacy competitors will be in the privileged company of Justin Llewelyn, son of one of British cinema’s most recognisable characters.
As the caustic gadget-minded Q, Desmond Llewelyn enjoyed a thirty- year history in the classic spy movies, becoming one of its major institutions; he was immensely popular with Bond fans. Beginning with From Russia with Love in 1963, Desmond Llewelyn appeared as Q, the quartermaster of the MI6 gadget lab, in every Bond film until his tragic death in 1999. His last film – The World Is Not Enough starring Pierce Brosnan as James Bond – was Llewelyn’s seventeenth film as the legendary Q.
Fiercely proud of his late father, Justin played with a lot of Q’s gadgets as a child and has many fond memories of his father’s work, which he will be sharing with competitors in Reims.
Justin’s energy, charisma and speaking skills were undoubtedly inherited from his late father. In his role as Ambassador for Champagne Taittinger, Justin will take competitors on a magical journey through Champagne, accompanying every course over dinner with a different Taittinger wine. James Bond’s favourite champagne in Ian Fleming’s books is vintage blanc de blanc, Taittinger’s premium product.
Q would have been proud that the event is using the latest electronic gadgets.
Thanks to TrackaPhone, all teams will be able to achieve their ‘missions’ in Bondian style! 2008 saw the debut of this mind-blowing technology, which meant that the ‘Run was viewed, in real time, as far away as Sao Paulo.
This year, the platform will allow sponsors and spectators alike to locate the teams during the whole event. It will also allow voyeurs to see when a team passes through a checkpoint and immediately view any Blackberry photo uploads teams choose to take en route. A Blackberry device will be provided for each team to use during the ‘Run, it’s as simple as just pressing a button or two!
To ensure these devices are kept fully operational, PowerStar Go will enable teams to charge their devices on the move and in their hotel rooms using this multi-use portable gadget power supply.
Bellinger said: “The run is a unique blend brought into its own when reaching the hedonistic delights of the French D roads; entente cordiale at it’s best. It is affectionately known as ‘Europe’s biggest rolling house party’. People and passion are what makes this event unique, whatever you put into the event, you will get back twice over, shaken and stirred!”