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On Friday 16 April 2010 at the Toyota Grand Prix of Long Beach, the Motorsport Industry Association (MIA) and the Specialty Equipment Market Association (SEMA) will once again convene a special industry conference focused on green performance developments in the world of motorsports.

Building on the success of last year’s inaugural event, the conference will bring together international leaders in green motorsports and high-performance automotive aftermarket business leaders.

Delegates will share ideas and discuss ways in which the industry is developing green technologies to help promote solutions for future green products for the world’s car manufacturers and specialty equipment suppliers.

With the conference taking place on Friday, attendees will get a chance to see green racing up close at the Toyota Grand Prix of Long Beach, with practice and qualifying sessions for two of the leading green racing series in America: the American Le Mans Series and the IZOD IndyCar Series. Informative tours of the Grand Prix paddock areas will be made available to those attending the conference.

MIA Chief Executive Chris Aylett said: “Motorsports has already shown how green solutions can be demonstrated on track and win. This helps consumers realise that high performance and low carbon can work together – and still be cool. It also opens up genuine new business for those in motorsports – and closer relationships with mainstream auto OEMS too.”

Chris Kersting, President of SEMA, said: “Green performance has the potential to be one of fastest- growing segments of SEMA. The new generation of clean diesels, GDI, hybrid and battery electric vehicles are leading the reinvention of the automobile and creating exciting opportunities for both SEMA member companies and bold new OEMs.”

The MIA-SEMA Green Racing & Performance Conference is a great opportunity for specialty equipment business leaders, engineers, product planners, marketing and sales people to meet and connect with many of the industry’s experts, defining the cross-roads of green racing and performance.

“We are delighted to again provide the venue for the MIA-SEMA Green Conference and to participate in the very topical themes pertaining to green racing and performance,” said Jim Michaelian, President and CEO of the Grand Prix Association of Long Beach.

“The subject matter also ties very directly into our “Green Power Prix-View” interactive display area, which will be located in our Lifestyle Expo in the Long Beach Convention Center all weekend.”

Alongside many high-profile business leaders, Scott Atherton, President and CEO of American Le Mans Series will speak on developments in the high-tech world of sports car racing in the United States.

‘Race Tech’ and ‘Race Car’ magazines are already confirmed as media partners for the event.

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