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The team behind ‘BRC LIVE’, the new live broadcast service for the MSA British Rally Championship (BRC), has created the ‘BRC LIVE Media Trophy in association with Prodrive’; a new-for-2013 award specifically focused at the development and recognition of the media efforts made by drivers and their teams during their 2013 BRC campaign.

At each of the seven rounds of the BRC, drivers will be set specific media-related tasks and the most successful will be put through to the final, which will be judged at the end of the season by a panel of industry experts.

The prize for the winner of this trophy is a much-sought-after opportunity to test a Prodrive Mini John Cooper Works S2000 rally car at the company’s Warwickshire test facility.

Neil Cloughley, Managing Partner of Stagetime Rally Group LLP, who has been responsible for the creation of this new Media Trophy and the partnership liaison with Prodrive for this super prize comments:
“We wanted to give something back to all competitors that make the effort with their media communications and especially for those who are serious about making rallying their career.

The opportunity to work with Prodrive, one of the most iconic brands in rallying, with a prize that offers the chance to impress individuals that worked with and developed the likes of Colin McRae and Richard Burns, is incredible.

“Most importantly though, the opportunity to test one of the very latest specification Mini JCW S2000 cars in a focused day of activity, is something I am sure all rally drivers would love to have a crack at! I am thankful to all those at Prodrive and to the judges who have agreed to be part of this Media Trophy, especially for the time they are giving to support this fantastic prize for our rally talent within the British Rally Championship.”

Richard Taylor – Business Development Director at Prodrive comments:
“We believe the BRC LIVE Media Trophy is a great new initiative that will encourage up and coming BRC competitors to develop positive PR for themselves and their sponsors. This is a critical part of professional motorsport today and we are confident that in supporting this new trophy, we will make a small contribution to developing the WRC stars of the future and to communicating the excellence of the MSA British Rally Championship.”

The trophy’s first finalist will come from the opening round of the BRC, Rally North Wales, which takes place on 6/7 April and starting  in Welshpool town centre at midday on the Saturday.

For all enquiries about this trophy and for all drivers interested in registering for this award, contact Simon Moss at the British Rally Championship Media Office; email – media@rallybrc.co.uk or telephone +44 1772 842095

For more information on the MSA British Rally Championship visit http://www.rallybrc.co.uk

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