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James Ford is the second finalist for the BRC LIVE Media Trophy in association with Prodrive. He was selected after a week of debate by the judges of the new trophy, following the second round of this year’s championship – the Jim Clark Rally.

The Citroën C2R2 driver’s efforts were judged to have been closest to the task criteria with some superb local coverage in the Lancashire Evening Post, delivering everything that was expected of the task. The decision was however close, with several drivers doing equally well with their coverage, but it was felt that James just did enough to win the finalist spot on this round.

The reason for the debate by judges is down to the significant increase in volume of PR and marketing information being provided and undertaken by BRC competitors, much of which has been triggered by this new trophy and the opportunity to face the judges at a selection panel day at the Prodrive, Banbury H.Q. at season’s end.

James joins fellow R2 competitor Jon Armstrong as a finalist and both will be looking to impress the judges for the chance to drive in the S2000 John Cooper Works Mini test with Prodrive.

Just four more places remain for the final, along with one ‘Wildcard’ entry decided by judges, in place of the Rally North Wales finalist slot. Competition is expected to rise between competitors as for many, this will be a once in a lifetime opportunity to impress one of the most famous teams in modern rallying.

The next round of the championship is the RSAC Scottish Rally on June 29th and the BRC crews new task, will be to get an interview on a local radio station. The interview will need to be recorded and presented to the BRC Media Office. The best interview received prior to the event, as deemed by the judges will be announced just after the RSAC Scottish Rally.

For more information on the MSA British Rally Championship visit http://www.rallybrc.co.uk

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