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MSA road safety– MERCEDES AMG PETRONAS Formula One™ Team star supports FIA Road Safety initiative ahead of Hungarian Grand Prix
– Hamilton joined on judging panel by former F1 racer and Sky Sports F1 presenter Johnny Herbert and co-host Natalie Pinkham
– Winners chosen from shortlist in both 14-18 and 18-24 age categories will meet Hamilton at the Italian Grand Prix courtesy of Allianz UK

Lewis Hamilton has taken time out of his busy schedule in the build up to round ten of the FIA Formula One World Championship in Hungary to join the judging panel for the MSA’s Road Safety film competition.

The contest, which is part of the FIA’s Action For Road Safety initiative, challenged young people in either the 14-18 or 19-24 age groups to produce a film highlighting one of the ten ‘Golden Rules’ of road safety. The incredible prize – a meet and greet with Lewis before the winning films are aired on Sky Sports F1 – was provided by competition partners Allianz UK.

2008 World Champion Hamilton was joined in Hungary by fellow judges – former F1 racer and Sky Sports F1 presenter Johnny Herbert and his co-host Natalie Pinkham. The entries were whittled down to a final shortlist, which were then watched by the panel and considered according to their creativity and engagement with the important subject matter. After a great deal of discussion and debate, winners were chosen in each category and were announced on the Sky Sports F1 Show at 17:00 (GMT) on Friday 25 July.

In the 14-18 category it was the Hurtwood House entry ‘Melons’ that took top prize. The energetically executed piece highlighted the ‘Always wear a helmet’ golden rule to great effect and was both hard-hitting and light-hearted. In the 18-24 category the entry from Mid Kent College ‘Respect’ earned the highest honours. This well presented piece took a different approach to the task, with a clear, well-informed message on the ‘respect the highway code’ golden rule.

The two winning teams will now travel to Monza, where they will join Hamilton to receive a £2,000 prize for their educational establishment’s film or media studies unit. They will also win a driving experience day at Silverstone and their winning films will be broadcast during Sky Sports F1’s programming. Runners-up will receive a cash prize for their school/college/university and will be invited to attend a British motor sport event of their choice.

Lewis Hamilton said: “This campaign means a lot to me. I remember when I was younger seeing accidents as a result of bad behaviour on the road and it made me aware of how it easy it was to screw up your life by taking stupid risks. I was always the designated driver as I was never drinking.

“I’d like to help raise awareness amongst young drivers. I want people to think about the importance of wearing a seat belt and being aware of what’s around them when they’re driving. The amount of deaths and serious accidents on our roads is shocking and anything we can do to tackle this has got to be a good thing.

“As a racing driver we have to drive as fast as possible but it’s always in a controlled environment with an emphasis on maximum safety.”

The governing body of UK motor sport launched the film competition for young people using the motor sport theme to highlight key road safety messages. The initiative has received grant funding from motor sport’s world governing body, the FIA, and supports the FIA Action for Road Safety project.

As one of the largest car insurers in the world, with more than 50 million cars covered, and as official Road Safety Partner of Formula 1, Allianz is committed to making roads safer, reducing road traffic accidents and minimising fatalities and injuries.

Statistics confirm that road accidents are still the biggest killer among 16- to-24-year-olds in the UK. Working with the FIA, the MSA has devised a special competition for young people in two age categories, 14 to 18 and 19 to 24, to create a short film bringing to life one of the FIA’s 10 Golden Rules:

– Buckle up
– Respect the Highway Code
– Obey the speed limit
– Check tyre pressures
– Drive sober
– Protect children
– Pay attention
– Stop when tired
– Wear a helmet (on two wheels)
– Be courteous

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