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Carter RallycrossLeading Motorsport Public Relations and Communications specialists, Cartersport, have generously agreed to a support package for 2017 to the winner of the 2016 MSA Junior Rallycross Championship.

Owned by regular Rallycross commentator and 2014 BTRDA 1600cc Rallycross Champion, Larry Carter, Cartersport has a unique clientele and distinguished reputation and will, in association with promoters Peter Gwynne Motorsport Ltd, provide a professional package to the winner for their chosen championship in 2017.

The lucky winner will not only receive our standard PR package, but will also be entitled to the following (subject to qualifying criteria):

. A professionally designed winter portfolio PDF detailing driver, results, plans and race calendar and other information as agreed for distribution to existing and potential sponsors by the winner to help with search for support.

. Advice on sponsorship procurement and ideas for revenue generation for the forthcoming season (2017).

. A pre-event preview and post race report (information provided by recipient in conjunction with us) for up to a maximum of TEN events in 2017, distributed to our existing motorsport mailing lists and their specific mailing list (details of contacts to be provided) on a bespoke mailing template to include sponsors, logos, pictures etc.

. All information distributed to be hosted on as well as promoted through our social media network feeds.

. Tuition and advice on communication with media (TV, radio, newspapers etc) via a one-to-one meeting at the 2017 Autosport Show in January on the Thursday, or otherwise at a suitable location to be agreed or remotely.

Larry Carter, Managing Director: “Rallycross is a fantastic sport and anything that encourages youngsters into the sport has to be supported in my opinion and we are delighted to offer this prize. It’s vitally important that competitors realise and understand the concept of PR and communications so it’s our aim to help them with this most vital of aspects of sport. There has been an awful lot of talent come through the Juniors with the older Minis and in recent years, that talent has continued through the excellent MSA Junior Rallycross Championship thanks to the hard work and dedication of Peter Gwynne and Sarah Watson at PGM. The past two seasons have come down to the very last race to decide the title so hopefully, 2016 will be just as exciting.”

Sarah Watson, PGM Ltd: “We are delighted with the more than generous offer from Larry Carter to support the MSA Junior Rallycross Championship. We have seen ourselves the impact his help has had with both Charlie Bean and more recently Drew Bellerby, whom he has supported through their Junior years, and from the increased media awareness these youngsters have received, the sponsors and recognition it has generated.  For many youngsters, the Junior years are critical to prove yourself and get noticed to try and get sponsors on board to take it to the next level when initial funding has run out.  This fully-loaded PR package, will complement the MSA Junior Rallycross Champion crown well and hopefully with the support offered by Cartersport Motorsport Media, it will help take our next talented young driver on to great things.”

The 2016 starts at Croft Circuit in North Yorkshire next weekend (Sunday 6th March) and for further information, please visit,, and

Picture: 2016 Junior Swift Winner Bradley Durdin in action.

Qualifying criteria: A condition of the above offer is that it is non-transferable by the winner, unless by specific agreement with Cartersport/PGM in the event of extenuating circumstances. There is no cash value or alternative to the award (although the retail value of this package would be around £10k to £12k per year if charged) and subject to the recipient conducting themselves in a professional manner throughout in keeping with the reputation of Cartersport/PGM at all times. We reserve the right to withdraw this agreement without notice or reason should we so decide. The winner is expected to be pro-active in all aspects of Public Relations themselves, rather than through any management, relative or outside representation and should the association be successful, we reserve the right to extend the agreement into 2018 either with or without charge, depending on plans via negotiations in due course.
The period of the association is from 1/11/16 to 31/12/17.There are no additional registration fees or other costs involved, simply all registered 2016 MSA Junior Swift Rallycross drivers are eligible. The prize will be referred to as the ‘Cartersport Media Academy’ in any communications and references and all Junior cars to carry a decal, the size and location at PGM’s discretion. The winner must have started at least 75% of all 2016 Swift Junior Championship rounds. E&OE. Cartersport has the final decision in all matters.

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