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– Rolls-Royce Motor Cars London pays tribute to the most extreme Rolls-Royce ever – the new Black Badge
– To celebrate the extreme new edition, H.R. Owen takes a look at some more extremes from Rolls-Royce’s past
– Highlights include the customer that chose a colour scheme to match his t-shirt, and another that has already ordered three Dawns
– Rolls-Royce Motor Cars London most successful salesman has recently recorded his 1000th sale, and doesn’t plan on stopping yet

With the imminent arrival of the Rolls-Royce Black Badge, the most extreme edition from the famous manufacturer, Rolls-Royce Motor Cars London is celebrating some other extremes from the company’s history.

Rolls-Royce Motor Cars has been based at its flagship showroom in Berkeley Square in Mayfair, West London, since 1927, and has seen all manner of extremes in that time.

1. Precise pink
Rolls-Royce offers limitless possibilities for personalisation, allowing you to choose your car in whatever colour you like. The most specific colour scheme chosen by a Rolls-Royce Motor Cars London customer was a red exterior and a bubblegum pink interior. It wasn’t just any red and pink, though, as the buyer brought in a t-shirt that he wanted to match the colours to.

2.Three at once
Taking delivery of your new Rolls-Royce is truly a special occasion, but for one customer June is going to be a time to really treasure. They are taking delivery of three Rolls-Royce Dawns – the first time that a customer has bought three cars in one go from Rolls-Royce Motor Cars London.

3. A special occasion
When a customer does take delivery of their new car, it is far from being a simple hand over of the keys and the documents. Rolls-Royce Motor Cars London makes sure it is an occasion to remember, and takes the new owner through every aspect of their car. The process takes on average three hours, and is the perfect introduction to life with a Rolls-Royce. As a final, and personal touch, the new owner even gets a gift specific to their car.

4. All about timing
When a car is sold through Rolls-Royce Motor Cars London, it is treated with the utmost care and attention. Before it is deemed worthy to be handed over to customer, it will be thoroughly prepared, with each car taking five hours to valet and get just right.

5. Carefully painted
To achieve the Rolls-Royce mirror-like finish, the only robots you will find at the Home of Rolls-Royce apply five layers of paint. Highly skilled paint experts paint any hard-to-reach spots. In total the process of applying a flawless exterior finish takes 7 days and uses over 100lb of paint.

6. Find the lady
The Spirit of Ecstasy is the a finishing touch of simplistic elegance on the bonnet of every bonnet, but the mechanism that moves her up and down is anything but simple – there are as many as 24 unseen linkages and bearings that work together to tuck her out of sight.

7. Finely tuned
Even though many elements of a Rolls-Royce can be changed according to a customer’s desires, the 1300 Watt, 18 speaker Bespoke Audio system in a Rolls-Royce is so exhaustively tuned, interior designers must seek the permission of the Engineer who created it before making any design changes.

8. Stars above
The Starlight Headliner, one the most popular Bespoke features in a modern Rolls-Royce, comprises 1340 individually hand-woven fibre-optics in the interior roof. Customers are able to specify a specific constellation, which will be verified by a local observatory, and more than 2km of cabling is painstakingly hand-woven to achieve the eye-catching effect.

9. Starting early
What car did you drive in your early 20s? A Rolls-Royce might not be within reach for every 21-year-old, but that is the age of the youngest customer ever to have bought a car through Rolls-Royce Motor Cars London. It wasn’t just any car – it was the one-off Rolls-Royce Inspired by Film, which really brings the bespoke element of Rolls-Royce to life.

Amazingly, this Rolls-Royce buyer isn’t the youngest anywhere in the world, though, as a gentleman from Taiwan who ordered his first Phantom at the age of just 12.

The Rolls-Royce Black Badge will be making its first appearance in the Rolls-Royce Motor Cars London showroom in July. To find out more about the Black Badge and the whole Rolls-Royce range, head to

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