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Three days ahead of the Paris ePrix, the Formula E race around the Hôtel des Invalides, the DS brand is putting on a show with an exceptional parade through the streets of the French capital.

The spotlight will be on DSV-01, the all-electric single-seater representing DS Virgin Racing in the FIA Formula E Championship, with team driver Jean-Eric Vergne at the wheel. Adding a further electrifying touch to this original event in the heart of Paris, DS E-TENSE will also be present. The brand’s latest creation, this unique vehicle features a high-performance electric drivetrain, embodying the brand’s future.

On Wednesday 20 April 2016, the DS brand is set to electrify the streets of Paris with a parade starting at 11:00am in front of the Park Hyatt Paris-Vendôme and finishing at 1:00pm at DS WORLD PARIS, 33 rue François 1er.

The brand is inviting motorsport and car enthusiasts, passers-by and Parisians to discover two original all-electric vehicles: DSV-01 and DS E-TENSE. The first vehicle is making its debut in Paris, while the second is making its debut on the road. An original duo that is sure to cause a stir on the streets of Paris.

“With the DS brand celebrating its second anniversary in a few weeks’ time, the Paris ePrix on 23 April is a major highlight. For us, it’s particularly exciting to be part of this race in the heart of Paris, since this is where our brand was born. Our involvement in the FIA Formula E Championship is coherent with DS Spirit of avant-garde, which we share with the public. Let’s enjoy this historic event together,” said DS CEO Yves Bonnefont.

Following its first official appearance at the Frankfurt Motor Show in September 2015, DSV-01, the all-electric single-seater representing the DS Virgin Racing team, has travelled around the world as part of the FIA Formula E Championship, from Asia to Latin America and from the USA to Europe. Today, it is in Paris to compete in the next ePrix on Saturday 23 April 2016, around the Hôtel des Invalides.

DSV-01 is the result of the partnership between Virgin Racing and DS Automobiles. The brand worked on the development of the vehicle through its motorsport division, DS Performance, managed by Xavier Mestelan Pinon. The brand’s engineers worked on the drivetrain (e-motor / gearbox / controller) as well as on the cooling system, rear suspension and transmission. More than just an R&D laboratory, DS Performance is a showcase for the technological expertise and avant-garde mindset of the DS brand.

Revealed in March at the Geneva Motor Show, DS E-TENSE is the brand’s latest creation. DS E-TENSE combines craftsmanship worthy of France’s leading luxury brands with the use of digital tools. It is unique in terms of both exterior design and driving sensations: a mix of luxury, cutting-edge technology and advanced performance. Reflecting the brand’s vision in terms of both technology and style, this avant-garde creation points the way to the future with an electric drivetrain of exceptional performance.

Just a few words and figures set the tone for this latest DS vehicle: 516Nm, silence, 402bhp, zero greenhouse gas emissions, 4.72m long and 1.29m tall. A unique vehicle uniting advanced technology with refinement.

It is in Paris, the brand’s home, that DS E-TENSE will be making its debut and going out to meet Parisians.

Close to the Place Vendôme, in front of the Park Hyatt Paris-Vendôme, DSV-01 and DS E-TENSE will set off on their first tour of Paris, driving around the heart of the city. An exceptional tour of the city, taking in the Opera house and the Louvre, before driving along the left bank of the Seine to the Eiffel Tower. From there, they will head back via the right bank of the Seine, past the Grand Palais, to finish their tour at DS WORLD PARIS, the brand’s flagship store, at No. 33, rue François 1er.

To enable the public to get a closer look at these cars, two stops have been scheduled, the first in front of the Louvre Pyramid, and the second at Trocadéro. These stops will also provide a great opportunity for the public to meet Jean-Eric Vergne, who will be at the wheel of the DSV-01. One of the two DS Virgin Racing team drivers, currently taking part in the FIA Formula E Championship, France’s Jean-Eric Vergne is very enthusiastic about the upcoming Paris ePrix: “it’s the race I’ve been waiting for this season. I could never have imagined that one day I’d be competing in Paris. It’s incredible. This is really the race that I would like to win.”

DSV-01, DS E-TENSE and Jean-Eric Vergne, the stars of the day, will be escorted by a number of DS 5 models. DS 5, the brand’s flagship model launched in June 2015, was the first vehicle to feature the new front end with the DS wings brand identity. With its avant-garde styling, dynamic ride, refinement, attention to detail and high-tech features, DS 5 has all the attributes of current and future DS models.

Members of the public will be able to discover the DS brand and its models, and to admire DSV-01*until 22 April, at DS WORLD PARIS. To view DSV-01 and DS E-TENSE and get a closer look at the DS Virgin Racing team, visitors can watch the Paris ePrix around the Hôtel des Invalides on Saturday 23 April 2016.

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