– Leading short-term car insurance company extends its involvement
– Increased support for Britain’s round of the FIA World Rally Championship
– Successful partnership underlines event’s commercial appeal
International Motor Sports Ltd (IMS), organiser of Britain’s round of the FIA World Rally Championship, is delighted to announce today (Thursday) that Dayinsure has extended its title partnership of the event for the next two years.
Dayinsure Wales Rally GB is the latest name of the International Rally of Great Britain, one of the jewels of the UK motor sport calendar, which was previously known as the RAC Rally and supported by such brands as Lombard and Network Q.
The thrilling four-day event will take place from 26-29 October 2017 with the vast majority of the world-class competitive action staged in the legendary forests of mid and north Wales. The Welsh Government has been the event’s principal funding partner since the turn of the century, helping to deliver up to £10m of economic benefit to the country each year.
Established in 2005 and backed by industry giants Aviva and Allianz, Dayinsure is the UK’s premier provider of online, short-term vehicle insurance. It offers immediate short-term insurance cover for drivers of UK-registered cars and commercial vehicles. This provides a growing number of customers with an easy way to add an additional driver to their vehicle or a cost-effective way of insuring themselves on another vehicle on a temporary basis.
“We are absolutely delighted to continue this partnership with Dayinsure,” said Ben Taylor, Wales Rally GB Managing Director. “An event of this stature deserves a meaningful title sponsor and we really enjoyed working with Dayinsure in 2016. This renewal underlines perfectly the business return of an association with the rally and is an important part of the commercial strategy for the event.
“To have a long-term agreement is the best possible way to start to the next two years of our contract with the Welsh Government, whose support has been instrumental in the event since 2000, and we look forward to developing this project even further.”
Dayinsure’s high-profile title partnership has already enhanced the pioneering company’s reputation and visibility, with prominent exposure being generated through the rally’s far-reaching TV, media and online communications channels. This was supported by strong on-event branding which included the popular ‘Dayinsure Donut’ at Cholmondeley Castle, around which all competitors had to complete a dramatic, tyre-burning 360-degree spin during the stage.
“Partnering a world championship motor sport event was a totally new opportunity for Dayinsure, but the decision exceeded all of our expectations on many fronts – hence our enthusiasm to extend our involvement,” said Dennis Ryan, Dayinsure Founder and Chairman. “The availability of temporary vehicle insurance remains something of a new concept for many in the UK, and this partnership with Wales Rally GB provides us with the perfect platform to promote not only the availability of such short-term cover but also its simplicity. We are now looking forward to two more years of Dayinsure Wales Rally GB.”
The Welsh Government remains the World Championship round’s principal funding partner, having confirmed a three-year agreement to support the rally until the end of 2018.
Tickets for the 2017 Dayinsure Wales Rally GB will go on sale in the spring, when this year’s competitive route is announced. Full information can be found on the official http://www.walesrallygb.com website and via the event’s social media channels.