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Leading UK motorsport communication and sponsorship agency, MPA Creative (MPA) is delighted to announce the arrival of two new directors to its Management Team effective immediately. As part of these developments, MPA Creative and its commercial sponsorship business MPA Commercial will be unified under a common management structure.

Darryl Eales, the former CEO of LDC for 11 years, the leading mid-market private equity house and current owner of Oxford United Football Club, Alycidon Technologies and Debrett’s joins MPA as Chairman. Darryl brings a wealth of senior executive experience to the business, together with a huge network of contacts from 25 years in the private equity and sporting worlds.

Joining Darryl will be two-time IndyCar Champion (2000 & 2001) and 2003 Indianapolis 500 winner Gil de Ferran, as a Board Director. Gil’s experience and expertise both in and out of the cockpit provides MPA with unrivalled credibility and over 25 years of top flight motor racing expertise to fuel our further growth, particularly in North America.

Darryl and Gil will join fellow directors Deborah Tee (Chief Executive Officer), Daniel Bailey (Chief Commercial Officer) and Ian Burrows (Chief Operating Officer) on the company’s Management Board.

As part of the management transition process, MPA’s ‘founding father’ Jonathan Gill has taken this opportunity to reduce his day-to-day responsibilities, while firmly remaining part of the MPA family. Jonathan will continue to oversee our classic motorsport and rallying activity in a consultancy capacity.

Deborah Tee, CEO of the newly merged businesses commented on the changes, saying:
‘It is a very exciting time for MPA. I am very proud to have built a business with Jonathan and our team that business leaders like Darryl & Gil want to join and help grow. Their experience and expertise will be invaluable in developing both our internal processes and the scope of our external client delivery worldwide.

‘With a great team, great clients and fantastic new Board colleagues, I cannot wait to begin the next exciting chapter in MPA’s 30-plus year history.’

As the newly appointed Chairman of the MPA Management Board, Darryl Eales commented:
‘I am delighted and proud to be joining the team at MPA. I have worked with Deborah and her team for many years and have always admired the standards they set. We share many similiar values in terms of exceeding client expectations and nurturing and rewarding talent, while remembering that business should retain a sense of fun.’

On joining the Management Board, Gil de Ferran said:
‘I have worked closely with Deborah and MPA since my racing days; joining Darryl on MPA’s Board formalises an already long-standing relationship. It is a big honour for me to join the team and bring my experience from the race track and the boardroom to deliver great results for MPA and our clients.’

Jonathan Gill, one of the original MPA founders who will be scaling back his Board responsibilities, added:
‘The history of MPA stretches back over 30 years; it has been an incredible journey, one that I am privileged to have been a part of. I am really proud of what we have achieved to date and I have every confidence that Darryl and Gil’s arrival will be pivotal in driving MPA to flourish in the future.’

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