Innovation and entertainment to be key topics at MIA’s 12th International Energy Efficient Motorsport Conference

The key areas of race-bred technology development and audience-immersive entertainment will be two of the core discussion topics at the Motorsport Industry Association’s International Energy Efficient Motorsport (EEMS) Conference. Taking place on 10 January 2018 at the Birmingham NEC — the day before the Autosport International show — this prominent annual event will explore motorsport’s central role in accelerating the development of next generation energy-efficient, connected and autonomous vehicle technologies, as well as growing engagement with evermore tech-savvy audiences.

More than 200 delegates, made up of leading figures and key decision-makers from a range of global industry sectors, will be invited to discuss how innovations developed within motorsport are increasingly being applied into adjacent sectors, including automotive, defence and aerospace.

The conference will also examine motorsport’s value as a global entertainment platform to drive engagement with a broad audience, who consume media in increasingly diverse ways. Speakers and panellists will discuss how reaching out to this audience can drive significant value and volume for brands, highlighting the success of motorsport innovations such as Formula E’s FanBoost concept, as well as Virtual Reality and more.

Mountune Racing to Autosport Engineering

– Automotive engineering specialists Mountune Racing set to display championship winning engines at Autosport Engineering
– Mountune Racing to play host to the official unveiling of 2018 Motorbase Performance BTCC challenger
– BTCC Champion Ash Sutton’s 2017 engine to go on display alongside Mountune’s GRC power unit on Stand: E462 in Hall 9
– Autosport Engineering takes place at the National Exhibition Centre (NEC) Birmingham, from 11-12 January 2018*
– Autosport International is part of Motorsport Network’s UK title, Autosport – one of the world’s leading print and online motorsport publishers
– Make sure you register for the dedicated trade days at Autosport International here: autosportinternational.com

Rare and unique pre-production 1959 Aston Martin DB4 goes on sale at Hexagon

– Hexagon Classics proudly presents one of the most sought-after Aston Martins on sale anywhere in the world
– Former Richard Williams DB4 is just the third Right Hand Drive DB4 ever produced at Newport Pagnell
– A £222,000 restoration investment from Hexagon to return 1959 Blu Scozia MK1 DB4 to its former glory
– To see this remarkable car head to: hexagonclassics.com

Leading London classic car experts Hexagon Classics is proud to offer one of the rarest Aston Martin’s available today – a pre-production 1959 DB4.