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The key areas of race-bred technology development and audience-immersive entertainment will be two of the core discussion topics at the Motorsport Industry Association’s International Energy Efficient Motorsport (EEMS) Conference. Taking place on 10 January 2018 at the Birmingham NEC — the day before the Autosport International show — this prominent annual event will explore motorsport’s central role in accelerating the development of next generation energy-efficient, connected and autonomous vehicle technologies, as well as growing engagement with evermore tech-savvy audiences.

More than 200 delegates, made up of leading figures and key decision-makers from a range of global industry sectors, will be invited to discuss how innovations developed within motorsport are increasingly being applied into adjacent sectors, including automotive, defence and aerospace.

The conference will also examine motorsport’s value as a global entertainment platform to drive engagement with a broad audience, who consume media in increasingly diverse ways. Speakers and panellists will discuss how reaching out to this audience can drive significant value and volume for brands, highlighting the success of motorsport innovations such as Formula E’s FanBoost concept, as well as Virtual Reality and more.

Additionally, the event will showcase motorsport’s unique position in developing and accelerating awareness, understanding and acceptance of disruptive transport technologies, which could later be adopted by mainstream vehicle manufacturers within roadgoing applications. A number of leading figures have already been confirmed to speak at the event, including:

> Ulrich Baretzky (Head of Engine Development) – Audi Sport.
> Rodi Basso (Motorsport Director) – McLaren Applied Technologies.
> Matthias Dank (Global Business Segment Manager Racing) – AVL Racing.
> Simon Dowson (Managing Director) – Delta Motorsport.
> Andrew Everett (Director) – A+E.
> Alan Gow (President & Series Director) – FIA Touring Car Commission & British Touring Car Championship.
> Simon Holloway (Commercial Director) – RML Group.
> Steve Sapsford (Director – Business Strategy) – Ricardo.
> Pat Symonds (Technical Consultant) – Formula One Group & Sky Sports F1.
> Iain Wight (Business Development Director) – Williams Advanced Engineering.
> Peter Wright (Consultant) – Global Institute for Motorsport Safety.

An interactive vehicle and technology showcase, featuring companies including AVL Racing, Grainger & Worrall, Ricardo, RML Group, SPAL Automotive, Williams Advanced Engineering, WMG, Xtrac and more, will also display some of the very latest race-bred innovations.

Chris Aylett, CEO of the MIA, commented: “Over the next five years, the pace of innovation in vehicle technology will reach an all-time high, and the motorsport industry is perfectly positioned to play a vital role in the rapid and robust research, development and, ultimately, implementation of next generation tech.

“Alongside this, we’re also seeing a real sea change in the level of engagement motorsport delivers to fans. Formula E is a prime example of this, with many races now taking place in city streets rather than circuits, and spectators, both live and viewing at home, being given previously unthinkable opportunities to immerse themselves in the race and even influence the outcome. We’re looking forward to exploring this further in January.

“Our conference brings together the perfect combination of high-profile industry experts to really get to grips with the key issues in this debate. Not only that, but it also provides delegates with a unique networking opportunity, as well as a welcome chance for us to shine a light on the ever-exciting, ever-successful and pioneering global motorsport industry.”

For more details, please contact Carrim Bundhun on or visit

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