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Leading build and preparations experts EDSL Sport will head to this weekend’s Visit Conwy Cambrian Rally with a three-car squad, running a brace of new-generation M-Sport Ford Fiesta R2’s at the British Rally Championship and BTRDA Rally series opener in Llandudno (8th February).

The Hampshire based firm will run the latest specification MK8 1.0litre EcoBoost Ford Fiesta R2T’s for Junior British rally Championship title protagonist, rapid Irishman Brian Brady at the season opener. He will be joined by 2019 Cadet Cup champion Rupert Flynn who steps into the Junior BRC for the first time, as well as youngster Elliot Payne who will contest the BTRDA category of the event.

After becoming official M-Sport Poland re-sellers in 2018, the firm became responsible for Fiesta parts, accessories and technical support for the UK and Ireland. That led to the team running many of the 2019 Junior BRC title fighters in their new Fiesta R2 hire cars. With progressive drivers such as James Williams, Marty Gallagher and Jordan Hone on their books last season, the all-new Fiesta offered a competitive chance at scooping the overall victory.

The Junior British rally Championship takes on a new look for 2020, with a switch to a single make format and the M-Sport Fiesta being chosen for Junior drivers to develop their skills. They will be battling for a €60,000 prize fund towards a 2021 campaign in the FIA Junior World Rally Championship thanks to M-Sport and Pirelli, one of the biggest prizes in modern rallying with EDSL Sport at the heart of the battle for the honours.

Making their return to the Junior BRC for a second season is an exciting prospect for Team Principle Alex Waterman.

“We are delighted to be returning to the British Championship this year and it’s great to have Brian [Brady] on board with us for the Cambrian Rally alongside Rupert, both of which will be driving the latest specification M-Sport Fiesta’s,” he says.

“With the shift into Ford Fiesta’s for this season it means we are in the best position yet with our cars and as well as running our hire and customer cars, we will be attending all rounds with a large parts truck and offering technical support where required. That applies to crews outside of the team too.”

Their newest signing, 2017 Irish Junior Rally Champion Brian Brady brings the most experience to the team in Wales. Despite the Irishman never stepping off the island to compete, Brady is one of the fastest mixed-surface young pilots, campaigning a Honda Civic to great success over the last three seasons.

“You only have to look at Brian’s results to see that he is a very capable driver on both gravel and asphalt” says Waterman.

“Of course, the Honda he has been driving is very different to the Fiesta he will be in this weekend, but it won’t take him too long to adjust. Getting used to the turbocharged one-litre will be the biggest challenge but I’m confident that he will be one to watch on the gravel, despite being his first time in the Welsh forests.”

EDSL Sport now has three 2019 specification Fiesta R2’s available and Waterman is looking forward to getting the season underway.

“The Cambrian Rally should be interesting as it’s more of a sprint than any other in the championship”.

“We will be using all of our past experiences in the BRC and BTRDA to hopefully give our crews the best possible chance. It may be a short rally, but the stages are tricky and I think the battle for the top Junior spot will be a close run thing this season, I`m excited to see how our drivers will perform”.

The Cambrian Rally offers over 43 miles of special stages in the North Wales forests during Saturday, spread across seven tests including the challenging Great Orme asphalt blast. After a tough day in the forests, crews will spray the champagne on the Llandudno promenade later that afternoon.

Image credits – Jakob Ebrey Photography

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