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Tag Archives: BRC Live Media Trophy

Daniel McKenna is the inaugural Prodrive-supported BRCLIVE Media Trophy winner following the finalists’ final challenge of the 2013 British Rally Championship season, held at the company’s Oxfordshire HQ.

Jon Armstrong, James Ford, Harry Threlfall, Daniel McKenna, Ben McKay, Steve Røkland and Garry Pearson all started the day in the impressive Prodrive museum, surrounded by cars and images from some of the greatest names in motorsport. Most started the day by sitting in cars like Colin McRae and Richard Burns’ Subarus or the Dani Sordo’s Mini JCW WRC. Read More »

Leading MSA British Junior Rally Championship driver Ben McKay, the 21 year old Renault Twingo driver, took first place in the Junior category and the Twingo Renaultsport R1 Trophy on Rally Yorkshire and now joins fellow Renault Twingo driver Harry Threlfall as the fifth finalist in the 2013 BRC LIVE Media Trophy in association with Prodrive.

Ben and his media team have consistently supplied quality press releases after every round of this year’s MSA British Rally Championship and in addition, they have always been ready to provide their car and team to the championship for any promotional day, while doing their best to promote the championship.

It was therefore felt by judges that due to these efforts in directly supporting the championship, especially by a team with a relatively modest budget and resources, should be rewarded with the Rally Yorkshire nomination for the Media Trophy. Read More »

Daniel McKenna from Donegal added to his already impressive year in the British Rally Championship, by not only winning BRC RallyTwo for the third time this year, but also taking the fourth nomination in the BRCLIVE Media Trophy in association with Prodrive.

Harry Threlfall just pipped McKenna to the Media Trophy nomination after the Scottish Rally, so the Irishman re-read the brief over the summer break and nailed the task with an excellent review video of his year to date.

The review can be found on the BRC’s YouTube channel ( and it is well worth a watch! Read More »

Harry Threlfall, the 19 year old Twingo Renaultsport Trophy driver, has become the third finalist for the BRC LIVE Media Trophy in association with Prodrive. With yet another very tough decision for judges, Harry pipped several other contenders for the third nomination.

The judges were extremely impressed with the effort of MSA British Rally Championship crews to achieve the task of local radio coverage for their campaigns, but it was felt that Harry just did a fraction more to promote his achieved coverage. Read More »

James Ford is the second finalist for the BRC LIVE Media Trophy in association with Prodrive. He was selected after a week of debate by the judges of the new trophy, following the second round of this year’s championship – the Jim Clark Rally.

The Citroën C2R2 driver’s efforts were judged to have been closest to the task criteria with some superb local coverage in the Lancashire Evening Post, delivering everything that was expected of the task. The decision was however close, with several drivers doing equally well with their coverage, but it was felt that James just did enough to win the finalist spot on this round. Read More »

Jon Armstrong became the first finalist selected for the brand new BRC LIVE Media Trophy in association with Prodrive on the Pirelli Richard Burns Foundation Rally, the opening round of the 2013 British Rally Championship.

The 18 year old Fiesta R2 driver from Northern Ireland, along with his co-driver Martin Brady, had impressed the judges with their commitment to this new trophy and the pre-event PR and marketing coverage they achieved, handling much of the promotion themselves rather than a specific PR agent.

Having had a difficult first morning in the Kielder Forest stages, he was informed that he had won the first finalist position live on air by trophy judge, Neil Cloughley at the first interview point for BRC LIVE by SRG, after the event’s first three stages. Read More »

The team behind ‘BRC LIVE’, the new live broadcast service for the MSA British Rally Championship (BRC), has created the ‘BRC LIVE Media Trophy in association with Prodrive’; a new-for-2013 award specifically focused at the development and recognition of the media efforts made by drivers and their teams during their 2013 BRC campaign.

At each of the seven rounds of the BRC, drivers will be set specific media-related tasks and the most successful will be put through to the final, which will be judged at the end of the season by a panel of industry experts.

The prize for the winner of this trophy is a much-sought-after opportunity to test a Prodrive Mini John Cooper Works S2000 rally car at the company’s Warwickshire test facility. Read More »